Product / Solution Marketing  

When you are launching a solution or a product, you need to be thinking about following points… easiest is to work it through one after a time…

  • Marketing strategy and Product / Solution marketing strategy
  • Competition analysis
  • Business Plans, BE Analysis
  • Market analysis
  • Market research
  • Target Audience definition and setting audience strategies
  • Channel Marketing Direct, Indirect and Hybrid
  • Product Launch Plan, Ramp-up Plans
  • Planning successful Promotions, ROI calculations
  • Product / Solution Life Cycle planning
  • Defining and Implementing Metrics and Measurements

Check out 5Us from Graham Horton, this can also give you a great head start.