When you are launching a solution or a product, you need to be thinking about following points… easiest is to work it through one after a time…
- Marketing strategy and Product / Solution marketing strategy
- Competition analysis
- Business Plans, BE Analysis
- Market analysis
- Market research
- Target Audience definition and setting audience strategies
- Channel Marketing Direct, Indirect and Hybrid
- Product Launch Plan, Ramp-up Plans
- Planning successful Promotions, ROI calculations
- Product / Solution Life Cycle planning
- Defining and Implementing Metrics and Measurements
Check out 5Us from Graham Horton, this can also give you a great head start.
http://founders-playbook.de/wp-content/uploads/1_1_1-5U-Formblatt.pdf